Boeing is one of the leading airplane manufacturers.
The uniqueness of the company’s constructions
is shown by visualizations
and animations made in 3D technology.
About the project
In many industries using virtual reality becomes a standard. It helps to improve the production process, enhance the quality of products and optimize their appearance. Thanks to computer visualizations the manufacturer can perform tests and studies that no longer require laboratories, expensive models and a lot of time. In the meantime, the virtual reality accelerates the process, improves communication between engineers and potential clients and, what is most important, allows the user to experience the product using their own senses.
The aviation industry has been using virtual technology for years to improve the training, production, and lately the marketing process. Boeing is one of the best known companies in this sector. Their flagship model, Boeing 777 (also known as the “Triple Seven”) is the biggest two-engine airplane in the world. We had the pleasure of creating virtual presentations and animations that show the qualities of following versions of the airplane: Boeing 777-300ER, 777-200ER and Boeing 777 Freighter.
Demanding market and constant competition for customers make companies search for better and better marketing tools to attract the consumer’s attention. The improving knowledge of new technologies and constant development of the internet and game industry make traditional marketing materials unattractive and unconvincing in the eyes of the customer. Brands need something special to attract attention and convince the client. Something modern that influences the imagination.
In the aviation business the problem is (both literally and figuratively) bigger. Due to the enormous cost of the machines the buyer needs to be absolutely sure about their safety, quality and comfort. In the meantime, the time-consuming shows and tests that can prove these values generate high costs for the manufacturer. Another problem comes with the size of these products – they are extremely difficult to transport or recreate as a 1:1 model.
Virtual reality solves these issues. It also offers something, that other media cannot – an interaction. The immersion into the test environment and the ability to get to know its qualities through one’s senses. It minimizes costs, improves the marketing process and makes it easier for the client to decide, because his decision is also influenced by emotions.
To meet the marketing expectations of Boeing we created virtual animations to promote products during shows and presentations to clients. The applications use stereoscopic technology and a virtual cave system to immerse the user into the virtual world and create an impression of spatiality.
Photorealistic visualizations fully recreate the interiors of Boeing 777 300ER, 777 200ER and 777 Freighter in real time. During a virtual trip a visitor can configure the seating layout and get to know the specifications of each of the travel classes of the plane: premium, economy, business, business-herringbone seats and first class. We also prepared an animation that visualizes the plane in colors of various airlines.
We created a simulation of Boeing 777 cargo for the user to take a virtual walk around the interior of the plane in real time. It is fully interactive – the visitor can walk between seats, change the color of their upholstery, give more legroom and even visit the pilot’s cabin and operate the flight controls. To achieve all this we used CAVE system that creates the impression of being immersed into the virtual environment, just as if the user was inside an airplane. Besides the cognitive values it is ergonomic. Realistic graphics and genuine experience allow to get rid of all the functional and design oversights that are hard to detect on traditional models or promotional materials.
These solutions offer something invaluable – the possibility of remote communication of engineers and the chance to bring together groups working in different departments or using different virtual systems. Varied points of view and shared drawing of conclusions allow to improve the workflow and proceed with more efficient solutions faster.